Dancing Badger partnered with National Family Mediation to increase visibility, improve lead generation and enhance digital marketing performance across both organic search and paid media. Through a combination of SEO, PPC optimisation, audience segmentation, data analysis and conversion-focused improvements, we helped National Family Mediation reach more individuals seeking mediation support while improving campaign efficiency. The project delivered a 47.4% increase in PPC clicks, a 43.9% increase in PPC conversions and a 268% improvement in Paid Search conversion rate, generating significantly more enquiry opportunities while maintaining strong organic visibility.

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+43.9%

Increase in PPC Conversions Year on Year

Project context

From digital visibility to stronger family mediation enquiries.

National Family Mediation provides professional mediation services that help families navigate separation, child arrangements and other family disputes constructively. The project focused on increasing visibility among users actively seeking mediation support while improving the efficiency of digital acquisition channels. Through detailed analysis of campaign performance, user behaviour and search demand, Dancing Badger identified opportunities to improve paid media targeting, strengthen SEO performance and optimise conversion pathways. By combining PPC management, SEO, website recommendations, audience segmentation and conversion-focused improvements, we helped National Family Mediation generate significantly more enquiries while improving overall marketing effectiveness.