Dancing Badger Dancing Badger

Explore

Services

A structured route into Dancing Badger's strategy, web, design and analytics ecosystem.

View overview

Digital Marketing Services

SEO PPC Paid Social Email Marketing Social Media Copywriting Audience & Segmentation Data Analysis AI

Website Services

Website Design E-commerce Third-party Integrations Multi-channel Selling Website Maintenance Website Hosting CRO: Conversion Rate Optimisation

Growth Strategy

Strategic Consultancy Growth Intelligence DB Analytics Market Intelligence

Design

Branding Print Digital Assets

Explore

Portfolio

A structured route into Dancing Badger's strategy, web, design and analytics ecosystem.

View overview

By sector

Accommodation & Hospitality Automotive B2B B2C Construction Creative Education Health & Beauty Luxury Non Profit Online Retail Professional Services

By service

AI Recommendation Audience & Segmentation Branding Copywriting CRO Data Analysis E-commerce Email Marketing Growth Strategy Multi-channel Selling Paid Social PPC

Explore

About

A structured route into Dancing Badger's strategy, web, design and analytics ecosystem.

View overview

Agency

Our Agency Meet The Experts Careers Contact

Partners

Automattic Bright Local Clerk CookieBot Google Klaviyo Meta Microsoft Shopify Shopline

Explore

News

A structured route into Dancing Badger's strategy, web, design and analytics ecosystem.

View overview

Latest

Case Studies Dancing Badger Industry Insights

News & Insights

Insights

Latest articles and updates

Insights

Why Increasing Your Marketing Budget Won’t Fix a Poor Customer Journey

Executive summary Increasing your marketing budget can create more visitors, but it cannot fix a customer journey that is losing opportunities. Customer journey optimisation helps businesses improve every stage of the path from first discovery to purchase. If your website,…

By Mark Tubbs September 14, 2026
Read article

Insights

September 7, 2026

Your Product Feed Is Becoming as Important as Your Ecommerce Website

Executive summary Your product page is no longer the only version of your product that matters. Ecommerce products are increasingly discovered through…

Read article

Insights

August 31, 2026

Why Your First-Party Data Is Becoming More Valuable as Marketing Gets More Automated

Executive summary The more marketing platforms automate, the more valuable your own customer data becomes. Advertising, email and analytics platforms are increasingly…

Read article

Insights

August 24, 2026

SEO Isn’t Just About Your Website Anymore

Executive summary Search visibility is no longer limited to pages on your website. Google can surface and measure content from platforms such…

Read article

Insights

August 17, 2026

Google Ads Is Becoming More Automated: What AI Max Means for Your Marketing Strategy

Executive summary Google AI Max gives Google more freedom to decide which searches to target, what ad message to show and which…

Read article

Insights

July 27, 2026

Why More Marketing Activity Doesn’t Always Mean More Growth

Digital marketing growth rarely comes from simply adding more activity. Most businesses already have more channels, platforms and tactics available to them…

Read article

Insights

June 29, 2026

Your Customers May Find You Before They Ever Visit Your Website

For years, the digital customer journey has been relatively easy to visualise. Someone has a need. They search Google. They find an…

Read article

Insights

May 18, 2026

Using AI to Write Blog Content Without Damaging Your Google Rankings

Artificial intelligence has quickly become a valuable tool for content creation, but many businesses are understandably cautious about how it should be…

Read article

Insights

May 11, 2026

What the Latest Google Algorithm Update Means for Your Website

The latest broad Google core algorithm update, the May 2026 core update, is another reminder that search visibility should never be taken…

Read article

Insights

May 4, 2026

Knowing What Data Analytics to Track Based on Your Marketing Goals

Before you decide what data analytics to track, you need to understand the core reason behind your marketing. Every website has a…

Read article