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A structured route into Dancing Badger's strategy, web, design and analytics ecosystem.

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Web, search, social, data & design working in sync

Websites that convert. Strategies that scale.

A straight-talking web design, development and digital marketing agency. No fluff — just sharper strategy, smarter digital experiences and real, measurable results.

Growth Intelligence Digital marketing Website design
Opportunity score
64/100

Growth score

42

Confidence

85%

Commercial forecast

Optimise

Actual £210k

Low£184k Mid£205k High£226k
On model Within model parameters
Marketing report · KPIs 1–30 SEP 2026
Google Ads Meta Ads Direct Organic

Paid ads performance

Ad spend

£24,683

+95.5%

Conversions

126.0

+170.9%

Conv. value

£144,960

+173.0%

ROAS

5.87

+39.7%

Paid ads – Google

Cost

£16,269

+127.8%

Conversions

94.8

+194.1%

Conv. value

£110,380

+217.7%

ROAS

6.78

+39.5%

Paid ads – Meta

Cost

£8,414

+53.4%

Conversions

31.2

+118.4%

Conv. value

£34,580

+88.4%

ROAS

4.11

+22.8%

Product page · wireframe DESIGN · BUILD

Structure first, then the interface. Every template wireframed before a line of it is built.

Core services

One agency. Three connected disciplines.

Sharp strategy, considered design and data-informed execution — working together so every channel performs harder.

How we work

Clear strategy. Seamless execution. Results you can measure.

We start with research and data signals to understand your market and audience, then develop a tailored strategy drawing on our core services. From there, we move into build and implementation — and once live, we measure performance and continuously improve.

01

Gather the signals

We audit search, analytics, audience behaviour, conversion barriers and creative performance to find where growth is hiding.

02

Build the system

Web, content, campaigns, integrations and design assets are shaped around a clear commercial strategy.

03

Measure and improve

DB Analytics and performance reporting turn activity into decisions, experiments and accountable improvements.

DB Analytics

The analytics alternative built for clarity.

Businesses don’t need more data. They need clearer answers. DB Analytics is our own reporting product — a customised, self-hosted build of the open-source platform Matomo — shaped around the questions clients actually ask: where sales and enquiries really come from, what changed, and what to do next.

It sits alongside Google Analytics rather than replacing it.

Built on Matomo

Matomo is the foundation — an established open-source analytics platform with strong privacy controls and far more say over how your first-party data is collected, structured and kept. We didn’t rebuild analytics. We shaped the implementation, the reporting and the client experience on top of it.

Revenue from your store

Your store is the strongest record of what actually sold, so ecommerce reporting is anchored to completed orders rather than tracked purchase events. Google Analytics is an analytics system — not your accounting system, and not your order database.

Products and baskets

Reporting built around products, categories, order contribution and basket value — and the route from discovery through consideration, basket and checkout to purchase, so you can see exactly where intent drops out.

Channels judged on sales

Marketing assessed against commercial outcomes rather than each platform’s own reported conversions — using evidence rather than a single platform’s attribution model, and read alongside promotions, stock, pricing and anything else that moved.

Answers, not dashboards

Good analytics shouldn’t just tell you what happened yesterday. It should help you decide what to do tomorrow. We start with the question, not the metric, and every report ends in a recommendation rather than a chart export.

Works with GA4

Google Analytics stays where it is strong: Google Ads, event analysis and validation. DB Analytics becomes the consistent website and ecommerce view that the specialist platforms are read against.

Selected work

Real work. Real clients. Measurable growth.

Browse examples of our work across sectors and services, from website builds and eCommerce to SEO, paid media and growth strategy. Each project highlights the type of clients we partner with, the challenges we help solve, and the measurable impact our work creates.

B2C +123% growth in unbranded keyword visibility

Mackintosh

B2C +23% revenue growth

LOVE BRAND & Co.

B2B +19% YOY Sales Growth

AWB

B2C +37% YOY Organic Traffic Growth

Paws 4 Play

B2C +36.6% YOY Ranking Uplift

WBW – South West Solicitors and Financial Planners

B2C Ad Conversions +364% YOY

Brights of Nettlebed

Our Partners

A connected ecosystem built around growth.

We work with search, ecommerce, analytics, marketing automation and platform partners to connect the right tools around each client. Hover to pause the scroll and reveal each partner in full colour.

Latest thinking

Useful insight, not filler.

Segment news into Dancing Badger updates, industry thinking and case-study stories.