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Views, updates and practical thinking from the Dancing Badger team across web design, development, SEO, paid media, analytics and digital growth.

Dancing Badger

Behind the Scenes at Dancing Badger: How We Take a Project from Brief to Launch

When a project goes live, the finished result is the part everybody sees. A new website. An ecommerce store. A campaign. A new customer journey. Something that looks polished, works properly and hopefully appears as though it was always meant…

By Mark Tubbs October 5, 2026
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Insights

September 14, 2026

Why Increasing Your Marketing Budget Won’t Fix a Poor Customer Journey

Executive summary Increasing your marketing budget can create more visitors, but it cannot fix a customer journey that is losing opportunities. Customer…

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Insights

September 7, 2026

Your Product Feed Is Becoming as Important as Your Ecommerce Website

Executive summary Your product page is no longer the only version of your product that matters. Ecommerce products are increasingly discovered through…

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Insights

August 31, 2026

Why Your First-Party Data Is Becoming More Valuable as Marketing Gets More Automated

Executive summary The more marketing platforms automate, the more valuable your own customer data becomes. Advertising, email and analytics platforms are increasingly…

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Insights

August 24, 2026

SEO Isn’t Just About Your Website Anymore

Executive summary Search visibility is no longer limited to pages on your website. Google can surface and measure content from platforms such…

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Insights

August 17, 2026

Google Ads Is Becoming More Automated: What AI Max Means for Your Marketing Strategy

Executive summary Google AI Max gives Google more freedom to decide which searches to target, what ad message to show and which…

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Insights

July 27, 2026

Why More Marketing Activity Doesn’t Always Mean More Growth

Digital marketing growth rarely comes from simply adding more activity. Most businesses already have more channels, platforms and tactics available to them…

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Dancing Badger News

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Dancing Badger

October 5, 2026

Behind the Scenes at Dancing Badger: How We Take a Project from Brief to Launch

When a project goes live, the finished result is the part everybody sees. A new website. An ecommerce store. A campaign. A…

Read article

Dancing Badger

September 28, 2026

Why We Built DB Analytics

Over the years, one question has come up again and again in conversations with our clients: “Is our website and digital marketing…

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Dancing Badger

September 21, 2026

How AI Is Changing the Way We Work at Dancing Badger

Artificial intelligence has moved very quickly from something agencies experimented with to something that is becoming part of everyday digital work. At…

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Dancing Badger

September 16, 2026

Dancing Badger Automattic partner: bringing our clients closer to the heart of WordPress

We’re pleased to announce that Dancing Badger is now an official Automattic partner and recommended WordPress agency . It’s an important milestone…

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Dancing Badger

August 3, 2026

Why We Built Growth Intelligence: A Better Way to Prioritise Digital Growth

Over more than a decade of working with businesses on websites, digital marketing, ecommerce and analytics, one thing has become increasingly clear…

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Dancing Badger

July 20, 2026

What 300+ Client Relationships Have Taught Us About Digital Growth

Dancing Badger has now supported more than 300 businesses across websites, digital marketing, ecommerce, analytics, design and wider growth strategy. They have…

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Industry News

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Industry

August 10, 2026

Google’s Ad Tech Stack Is Being Forced Open — What Changes Now?

One of the most important pieces of infrastructure behind online advertising has just been ordered to become more open. On 16 September…

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Industry

July 6, 2026

AI Shopping Is Moving From Discovery to Checkout

For the last few years, AI shopping has largely been about discovery. Customers could ask ChatGPT what to buy, use Google’s AI-powered…

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Industry

June 22, 2026

Why Retargeting Campaigns Are Essential for Maximising Website Conversion Rates

Not every customer converts the first time they visit your website. Many people browse, compare options, read reviews, look at pricing, view…

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Industry

June 15, 2026

The Benefits of Custom Landing Pages for PPC Campaigns

Pay-per-click advertising can be a highly effective way to drive targeted traffic to your website, but traffic alone does not guarantee results.…

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Industry

June 1, 2026

How to Use AI Imagery on Your Website Responsibly

AI-generated imagery is becoming a useful tool for websites, especially for blog graphics, campaign visuals, concept images, background assets and supporting illustrations.…

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Industry

May 25, 2026

How AI Image Creation Is Affecting Traditional Photographic Studios

Artificial intelligence has moved quickly from being a novelty creative tool to a serious part of the commercial image-making process. What once…

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Case Studies

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Case Studies

September 10, 2026

The Great Barn Devon: Supporting Growth Through Consultancy, Development & Digital Strategy

The Great Barn Devon is a premium wedding and events venue located in Devon, offering exclusive-use weddings, luxury accommodation and event experiences.…

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Case Studies

August 27, 2026

Brights of Nettlebed: Driving Ecommerce Growth Through SEO, PPC & Data Analysis

Operating within the luxury home and interiors sector requires more than simply attracting traffic. Success depends on reaching the right customers, showcasing…

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Case Studies

August 27, 2026

National Family Mediation: Driving Enquiry Growth Through SEO, PPC & Data Analysis

National Family Mediation operates within a highly sensitive and competitive sector where individuals often require support during significant life events. Ensuring that…

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Case Studies

August 26, 2026

English Roses: Growing Revenue Through SEO, PPC & Data-Led Marketing

English Roses operates within a highly competitive ecommerce market where customers are often purchasing for significant life events, celebrations and milestones. Success…

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Case Studies

August 26, 2026

LHP Medical Aesthetics: Driving Organic Growth Through SEO, Content & Data

LHP Medical Aesthetics operates within a highly competitive market where patients increasingly conduct extensive online research before booking a consultation. The objective…

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Case Studies

June 8, 2026

Mackintosh: Data-Led International Growth for a Luxury Outerwear Brand

Overview Mackintosh is one of the world’s most recognisable luxury outerwear brands, known for its handmade raincoats, rubberised coats and enduring commitment…

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