Support Start a project

Home Contact

Support Start a project

Services overview

Digital Marketing Services

SEO PPC Paid Social Email Marketing Social Media Copywriting Audience & Segmentation Data Analysis AI

Website Services

Website Design E-commerce Third-party Integrations Multi-channel Selling Website Maintenance Website Hosting CRO: Conversion Rate Optimisation

Growth Strategy

Strategic Consultancy Growth Intelligence DB Analytics Market Intelligence

Design

Branding Print Digital Assets

Portfolio overview

By sector

Accommodation & Hospitality Automotive B2B B2C Construction Creative Education Health & Beauty Luxury Non Profit Online Retail Professional Services Sport & Recreation Transportation & Storage

By service

AI Recommendation Audience & Segmentation Branding Copywriting CRO Data Analysis E-commerce Email Marketing Growth Strategy Multi-channel Selling Paid Social PPC Print SEO Social Media Website Design Website Hosting Website Maintenance

About overview

Agency

Our Agency Meet The Experts Careers Contact

Partners

Automattic Bright Local Clerk CookieBot Google Klaviyo Meta Microsoft Shopify Shopline

News overview

Latest

Case Studies Dancing Badger Industry Insights

Growth Strategy · Intelligence

Growth Intelligence.

Live marketing, website and analytics signals in one commercial view.

The intelligence engine behind our Strategic Growth Consultancy. It finds where your growth is, what it is worth, and what to do first.

Book a Growth Review See what it produces

Growth Intelligence

Opportunity score

Growth score

Confidence

High

Commercial forecast

Low

Mid

High

Benchmarked to your sector, ranked by commercial weight, forecast as a range.

What it is

One commercial view of everything that drives growth.

Growth Intelligence brings your marketing, website and analytics signals together, scores your performance against your sector, finds the gaps that matter most, and forecasts the revenue on the table. It is how we move a conversation from “here are your numbers” to “here is where the growth is, what it is worth, and what we would do first”.

How it works

Benchmarked, confidence-weighted and accountable.

Benchmarked to your sector

Scored against real benchmarks for your industry, not generic averages, so the picture is relevant.

Prioritised by commercial impact

Opportunities ranked by value and data confidence, so time and budget go where they will actually move revenue.

Forecast as a range

Every recommendation carries a low, mid and high forecast. Where the data is thin, we say so and the forecast reflects it.

Proven over time

Each quarter we measure the forecast against the actual result, so the model, and the plan, get sharper.

What it means for you

A number attached to every decision.

No more piecing together GA4, Search Console, ad platforms and email reports by hand. You get one clear view of where you are, where the upside is, and what to do first, with a board-ready summary you can act on and share.

In every report

Growth Score, Opportunity Score and Confidence

Commercial forecast by channel, as a range

Prioritised 30/60/90-day actions

A board-ready Executive Summary (PDF)

Forecast versus actual, from the second quarter on

The outputs

Three numbers that make a decision.

Growth Score

How you perform today across every channel, benchmarked to your industry. A single, honest measure of where you stand.

Opportunity Score

Where the biggest, most reliable gains are hiding, ranked by commercial weight and how much we trust the data behind them.

Commercial Forecast

What closing those gaps is worth, shown as a confidence-weighted range. An indication of achievable growth, not a target.

Commercial forecasting models

Three growth forecasts. A clearer investment decision.

Understand your current trajectory, the potential impact of prioritised improvements, and what additional investment could achieve over the next quarter.

Using seasonal patterns in your previous twelve months’ sales data, we then apply upward or downward multipliers for each quarter to model an estimated twelve-month outlook.

Model 01

Baseline

Your forecast performance for the next quarter, with existing activity and committed spending continuing, but no additional recommended work. This is the reference point for understanding how much difference optimisation and further investment could make.

Included in Growth Blueprint and Growth Accelerator

Model 02

Optimise

The forecast performance from addressing the opportunities your scores identify, in priority order. Presented as a confidence-weighted range for the next quarter, it helps us agree the most valuable actions together and sequence them into your 30–60–90-day roadmap.

Included in Growth Blueprint and Growth Accelerator

Model 03

Accelerate

Everything in Optimise, plus detailed, bottom-up forecasting across SEO, PPC, Email and CRO. Each channel is modelled using its own performance drivers and investment requirements, helping us agree where additional budget has the strongest potential to generate returns.

Included in Growth Accelerator only

The gap reveals the opportunity. The difference between Baseline and Optimise shows the additional revenue forecast from acting on the identified priorities next quarter. The seasonally adjusted twelve-month estimate adds a longer-term perspective, helping you weigh the opportunity against the investment required.

Each quarter, we review what was implemented, compare results with the forecast and agree the next priorities. Forecasts depend on the stated assumptions and agreed work being delivered; implementation is covered by a separately agreed retainer.

Included with every report

No report lands without a conversation.

A document on its own rarely changes anything. Every package includes a session with the strategist who produced the analysis, to talk through what the numbers mean for your business and agree what happens next.

Opportunity Scan

Opportunity Review

45 minutes

We explain the findings, discuss the most promising opportunities and identify the next steps.

Growth Blueprint

Growth Planning Session

90 minutes

We interpret the forecasts together, agree priority channels and actions, and confirm the 30/60/90-day roadmap.

Growth Accelerator

Growth Investment Workshop

120 minutes

We review the growth forecasts, assess investment requirements and agree priorities, budgets and responsibilities for the next quarter.

Every quarter after the first. On an ongoing programme these become the Quarterly Growth Planning Session and the Quarterly Growth Investment Workshop. Each one opens on what was actually implemented last quarter and what it returned, measured against the forecast, before agreeing the next quarter’s work. That is how the plan stays honest.

The three analyses

Start where the evidence is worth most.

Three levels of analysis, from a fast public-data view of the opportunity through to bottom-up forecasting across every channel. Each one builds on the last.

Every report is quarterly. That gives the 30/60/90-day roadmap the time it needs to be implemented and measured, so the next report can prove what the last one forecast.

A single report with no commitment to the next one. The first Blueprint or Accelerator report includes set-up and first-time data configuration.

Fast start

Opportunity Scan

£399

One-off report

No set-up fee and no commitment.

A public-data view of where your growth is, before we touch a single account. The fastest way to see whether there is a case to answer.

Includes a 45-minute Opportunity Review

Growth Score and Opportunity Score, as a PDF report

Scoring across ten channels

Sector benchmarking and position

Data confidence rating, capped on public data

Download a sample Opportunity Scan (PDF) Request a Scan

What is delivered in each analysis.

What is included in the Opportunity Scan, Growth Blueprint and Growth Accelerator
Capability	Opportunity Scan	Growth Blueprint	Growth Accelerator
Price	£399One-off	£999Initial, then £699	£1,949Initial, then £1,299
Included meeting
Strategist sessionHeld after every report	Opportunity Review	Growth Planning Session	Growth Investment Workshop
Session length	45 minutes	90 minutes	120 minutes
Scores and benchmarking
Growth Score across ten channels	Proxy, public data
Opportunity Score
Sector benchmarking
Data confidence rating	Capped	Full	Full
Growth and Opportunity Score report	PDF
Commercial forecast
Commercial revenue forecast	—
Forecast ranges, low to high	—		Confidence-dependent
Forecast versus previous period	—
Forecast versus actual tracking	—
Baseline modelOrganic growth, no further work	—
Optimise modelClosing the opportunities the scores find	—
Accelerate modelOptimise plus bottom-up channel modelling	—	—
Advanced forecast models
Paid Media modelBudget-led PPC and Paid Social	—	—
SEO modelKeyword-led, incremental	—	—
Email modelFlows and campaigns	—	—
CRO modelSitewide funnel uplift	—	—
Recommendations and actions
Channel recommendations	—
Priority actions	—
30/60/90-day roadmap	—
KPI monitoring and review targets	—	—
Reporting and access
Executive SummaryDownloadable PDF	—
Client portal login	—
PDF report export
10% off retained Digital Marketing Services	—	—

Already on the Growth Blueprint? You can upgrade to the Growth Accelerator at any point in the programme, and pick up the four advanced models and the Accelerate forecasting model from the next quarterly report.

Growth Accelerator includes 10% off. Every Growth Accelerator programme carries 10% off all retained Digital Marketing Services for as long as the programme runs, so the plan and the delivery of it come as one commercial decision.

Sessions continue every quarter. On an ongoing programme these become the Quarterly Growth Planning Session and the Quarterly Growth Investment Workshop, each opening on what was implemented last quarter and what it returned before agreeing the next quarter’s work.

All prices are excluding VAT. The Growth Blueprint and Growth Accelerator initial report includes set-up and first-time data configuration; subsequent quarterly reports are charged at the lower ongoing rate.

See a real one

Read the report before you buy it.

Every analysis is delivered as a designed, board-ready PDF as well as inside the client portal. These are complete sample reports built on illustrative data for a fictional retailer, so you can see exactly what lands on your desk.

Opportunity ScanSample PDF Growth BlueprintSample PDF Growth AcceleratorSample PDF

Page one of a sample Growth Accelerator report, showing the Growth Score, Opportunity Score, confidence rating, commercial forecast range and the four advanced forecast models.

Growth Intelligence identifies the opportunity. Dancing Badger helps clients capture it.

Growth Intelligence is one of three diagnostic capabilities inside our Strategic Growth Consultancy.

For agencies

Also available as a white-label platform.

Growth Intelligence is not only how we work. It is a platform other agencies can license and run with their own clients, under their own brand.

Run Growth Intelligence as your own

Benchmarking, scoring and strategic reporting on your own subdomain and branding. A repeatable growth methodology you can sell, without building any of it, and a separately credible platform that complements your reporting stack rather than replacing it.

Visit Growth Intelligence