01
Data-driven segmentation
Group customers by behaviour, purchase history, interests and engagement so every message feels more relevant.
PartnersKlaviyo
Klaviyo
Email, SMS and customer marketing automation that helps e-commerce brands turn customer data into sharper campaigns, smarter journeys and stronger repeat revenue.
Why we use Klaviyo
Customer marketing built around better data
We use Klaviyo because it helps ambitious e-commerce brands connect customer behaviour, order data and marketing activity in one place.
Customers expect more than generic campaigns. They expect useful, timely communication that reflects how they browse, buy and come back to your brand.
Klaviyo makes that possible by combining segmentation, automation, email, SMS and reporting. For our clients, that means marketing can be shaped around real customer behaviour – not guesswork.
What Klaviyo Supports
More relevant journeys. More useful campaigns.
We use Klaviyo to help brands improve retention, increase repeat purchases and get more value from the traffic they already work hard to generate.
02
Automated customer journeys
Build welcome journeys, abandoned basket flows, post-purchase sequences, win-backs and repeat purchase journeys.
03
Email campaigns
Plan and deliver targeted campaigns that support launches, promotions, education, storytelling and retention.
04
SMS marketing
Reach higher-intent customers with timely messages that support urgency, reminders and key customer moments.
05
E-commerce integrations
Connect Klaviyo with platforms like Shopify and WooCommerce so customer and order data can power smarter marketing.
06
Reporting and insight
Understand which campaigns, flows and customer segments are driving engagement, revenue and repeat purchases.
Strategic Fit
Best used as part of a wider growth system.
Klaviyo is powerful, but the platform alone does not create growth. The real value comes from how it is planned, implemented and connected to the rest of your marketing activity.
We connect Klaviyo with website performance, SEO, paid media, customer behaviour and analytics. That means email and SMS do not sit in isolation. They become part of a joined-up approach to growth.
Website
Connect customer journeys with stronger landing pages and clearer conversion paths.
Paid media
Use retention marketing to increase the value of traffic from Google, Meta and other channels.
Analytics
Use performance data to understand what is working and where the next opportunity sits.
Retention
Build stronger customer relationships that support repeat purchases and lifetime value.
Why Dancing Badger
Strategy, setup and growth support from one team.
We do not treat Klaviyo as a standalone email tool. We connect it to the wider picture: your website, your customer data, your campaigns and the commercial goals you need to hit.
Beyond the campaign.
We build the data, segmentation and automation strategy behind Klaviyo, ensuring every email, SMS and customer journey is driven by meaningful customer behaviour rather than assumptions.
Commercial planning
We map what Klaviyo needs to achieve before building flows or campaigns.
Clean implementation
We connect the right data, structure lists and segments, and avoid messy account foundations.
Creative that converts
Strategy, copy and design work together so messages are clear, useful and commercially focused.
Measured improvement
We use Klaviyo insight and DB Analytics to keep improving what gets sent and what happens next.