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Google’s Ad Tech Stack Is Being Forced Open — What Changes Now?

One of the most important pieces of infrastructure behind online advertising has just been ordered to become more open. On 16 September 2026, the full remedies in the US Department of Justice’s ad-tech case against Google were made public. The…

By Mark Tubbs August 10, 2026
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Industry

July 6, 2026

AI Shopping Is Moving From Discovery to Checkout

For the last few years, AI shopping has largely been about discovery. Customers could ask ChatGPT what to buy, use Google’s AI-powered…

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Industry

June 22, 2026

Why Retargeting Campaigns Are Essential for Maximising Website Conversion Rates

Not every customer converts the first time they visit your website. Many people browse, compare options, read reviews, look at pricing, view…

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Industry

June 15, 2026

The Benefits of Custom Landing Pages for PPC Campaigns

Pay-per-click advertising can be a highly effective way to drive targeted traffic to your website, but traffic alone does not guarantee results.…

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Industry

June 1, 2026

How to Use AI Imagery on Your Website Responsibly

AI-generated imagery is becoming a useful tool for websites, especially for blog graphics, campaign visuals, concept images, background assets and supporting illustrations.…

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Industry

May 25, 2026

How AI Image Creation Is Affecting Traditional Photographic Studios

Artificial intelligence has moved quickly from being a novelty creative tool to a serious part of the commercial image-making process. What once…

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Industry

April 27, 2026

The Importance of Analytics in Understanding Your Marketing Traffic

Effective marketing is not just about getting your brand seen. It is also about understanding what is working, where your audience is…

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Industry

April 13, 2026

How Conversion-Focused Web Design Improves Paid Media Efficiency

Paid media is often judged by the quality of the campaign: the targeting, the creative, the bidding strategy and the budget. While…

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Industry

April 6, 2026

Why DB Analytics Is a Better Google Analytics Alternative for WooCommerce Brands

Google Analytics 4 is a powerful analytics platform. It is especially useful for understanding digital journeys across websites and apps, building event-based…

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Industry

March 30, 2026

What GA4 taught brands about owning their analytics stack

The move from Universal Analytics to Google Analytics 4 was more than a platform change for many brands. It was a wake-up…

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