Privacy Policy

Who we are

Dancing Badger Ltd is a digital agency based in Exeter, United Kingdom. For the purposes of UK data protection law, Dancing Badger Ltd is the data controller for the personal information described in this policy.

Information we collect

The information we collect depends on how you interact with us. It may include:

• Your name and contact details, including email address and telephone number.
• Your company name, website address and information contained within an enquiry.
• Correspondence between you and Dancing Badger.
• Information required to provide services or manage our relationship with you.
• Technical information such as IP address, browser type, device information and website usage data.
• Cookie and consent preferences.

We may also receive personal information when you contact us by email, telephone, through our website or through another business communication channel.

How we use your information

We may use personal information to:

• respond to enquiries and requests;
• provide, manage and improve our services;
• communicate with clients and prospective clients;
• manage contracts, projects and business administration;
• operate, maintain and secure our website;
• understand how our website and services are used;
• identify and resolve technical or security issues;
• meet our legal, regulatory and accounting obligations; and
• send marketing communications where we are legally permitted to do so.

Where you receive marketing from us, you can ask us to stop at any time using the unsubscribe option provided or by contacting us.

Our legal bases for processing

Under UK data protection law, we must have a lawful basis for using your personal information. Depending on the circumstances, we may rely on:

• Contract – where processing is necessary to enter into or perform a contract with you.
• Legitimate interests – where processing is reasonably necessary for our business interests and those interests are not overridden by your rights.
• Consent – where you have given us clear permission for a particular use of your information.
• Legal obligation – where we need to process information to comply with the law.

Where we rely on consent, you may withdraw that consent at any time. Withdrawing consent does not affect processing that took place before the withdrawal.

Cookies & analytics

Our website uses cookies and similar technologies. Some cookies are necessary for the website to operate correctly, while others may help us understand website usage, remember preferences or measure marketing performance.

You can change or withdraw your cookie preferences using the cookie settings available on the website. Your browser may also allow you to block or delete cookies, although doing so may affect some website functionality.

Sharing your information

We may use trusted third-party suppliers to help us operate our business and provide our services. These may include providers of website hosting, communications, analytics, security, business software and other technical services.

Where a supplier processes personal information on our behalf, we require appropriate contractual and security measures to protect that information. We may also disclose personal information where required by law or where reasonably necessary to establish, exercise or defend legal rights.

We do not sell your personal information.

International data transfers

Some of the organisations and technology providers we work with may process personal information outside the United Kingdom.

Where this results in a restricted international transfer, we take appropriate steps to ensure the transfer complies with UK data protection law, including the use of recognised adequacy arrangements or appropriate contractual safeguards where required.

How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including where necessary to meet legal, accounting, contractual or reporting requirements.

Retention periods vary depending on the type of information, our relationship with you and any legal obligations that apply. Information that is no longer required is deleted, anonymised or securely disposed of where appropriate.

Your data protection rights

Depending on the circumstances and the lawful basis we rely on, UK data protection law gives you rights in relation to your personal information. These may include:

• the right to ask for a copy of personal information we hold about you;
• the right to ask us to correct inaccurate or incomplete information;
• the right to ask us to delete your information in certain circumstances;
• the right to ask us to restrict the way we use your information;
• the right to object to certain types of processing;
• the right to data portability where the legal requirements apply; and
• the right to withdraw consent where processing is based on consent.

These rights do not apply in every circumstance. We may need to verify your identity before acting on a request.

We will respond to valid data protection requests without undue delay and normally within one month.

Keeping your information secure

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

No method of transmitting or storing information electronically can be guaranteed to be completely secure, but we take reasonable steps to protect the information entrusted to us.

Questions & complaints

If you have a concern about how we have used your personal information, please contact us first so that we have an opportunity to investigate and respond.

If you remain dissatisfied, you have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

Changes to this privacy policy

We may update this privacy policy from time to time to reflect changes to our services, technology, business practices or legal requirements.

When we make changes, we will publish the updated policy on this page and amend the date shown at the top.

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