01
Search advertising
Reach high-intent users through keyword-targeted campaigns across the Microsoft network.
PartnersMicrosoft
Microsoft
Search and display advertising across the Microsoft network that helps businesses reach high-intent audiences and drive measurable performance.
WHY WE USE MICROSOFT
Performance marketing built around untapped search demand
We use Microsoft because it gives access to high-value audiences across a network that is often underutilised.
While competition is lower than other platforms, user intent remains strong, making it a valuable channel for efficient growth.
Microsoft Advertising allows businesses to capture demand through search, display and remarketing across a broad network.
For our clients, that means lower cost per click, additional reach and improved return on investment.
WHAT MICROSOFT SUPPORTS
More reach. Lower competition. Better efficiency.
We use Microsoft to help businesses expand visibility, capture demand and improve paid media performance.
02
Display and native ads
Build awareness and re-engage audiences across partner sites and platforms.
03
Audience targeting
Target users based on demographics, behaviour and intent signals.
04
Remarketing campaigns
Reconnect with previous visitors and guide them back to convert.
05
Performance tracking
Measure campaign results and understand how users interact with ads.
06
Cost efficiency
Benefit from lower competition and reduced cost per click compared to other platforms.
Strategic Fit
Best used to expand reach efficiently
Microsoft works best when integrated with your wider paid media and marketing strategy.
We align it with other channels and your website to maximise reach, efficiency and results.
Website
Ensure landing pages support conversion from paid traffic.
Paid media
Run alongside other platforms to increase coverage and reduce reliance on a single channel.
Analytics
Track performance accurately and use insights to inform strategy.
Retention
Support remarketing and ongoing engagement across audiences.
Why Dancing Badger
Efficient campaign expansion and cost optimisation
We do not just run campaigns. We build Microsoft strategies designed to deliver measurable commercial results.
Efficient by design.
We position Microsoft Advertising strategically within your wider media mix, helping you access valuable audiences while improving overall campaign efficiency.
Commercial planning
We align campaigns with your objectives, audiences and margins.
Clean implementation
We set up accounts, tracking and campaign structures properly.
Creative that converts
We develop ads that capture attention and drive action.
Measured improvement
We optimise performance continuously based on real data.