Dancing Badger Dancing Badger

Explore

News

A structured route into Dancing Badger's strategy, web, design and analytics ecosystem.

View overview

Data Analysis Services

Data analysis services for smarter decisions and measurable growth.

We collect, organise and interpret your marketing and website data to help you understand performance, uncover opportunities and make more informed business decisions.

DATA FOR BETTER DECISIONS

Effective marketing starts with understanding what’s really happening.

Data analysis turns complex information into actionable insight. By combining website analytics, user behaviour, search performance and marketing data, we help businesses identify opportunities, improve performance and make smarter decisions. Using tools like Google Analytics, Search Console, Tag Manager, Looker Studio and Dancing Badger Analytics, we deliver clear reporting that drives better business outcomes.

01

Analytics Setup

Configure analytics platforms correctly to ensure accurate tracking and reliable reporting across your website and marketing channels.

02

Performance Tracking

Measure website traffic, conversions, user engagement and campaign performance using meaningful metrics.

03

Data Integration

Bring together data from multiple sources to create a complete view of business and marketing performance.

04

Dashboard Reporting

Build custom reporting dashboards that provide instant access to the metrics that matter most.

05

Search Performance Analysis

Monitor organic visibility, keyword performance and search trends to support SEO Strategy and growth.

06

Insight & Recommendations

Turn raw data into actionable recommendations that drive improvement and better decision-making.

Tools of the trade

The platforms powering smarter data decisions.

Analytics, tracking, visualisation and reporting tools that transform raw data into meaningful insight. From user behaviour and search performance to campaign measurement and business intelligence, these are the platforms that help us uncover opportunities and prove what's driving results. Hover to pause and explore each platform.

Example case studies

Selected analytics and reporting work.

Measurement frameworks, reporting dashboards and performance analysis designed to improve visibility, accountability and decision-making.

B2C +312% ROI Increase YOY

English Roses

B2C +23% revenue growth

LOVE BRAND & Co.

B2C +123% growth in unbranded keyword visibility

Mackintosh

B2B +19% YOY Sales Growth

AWB

B2C Ad Conversions +364% YOY

Brights of Nettlebed

B2C Ranking uplift 48% YOY

Leisure Life South West

OUR PROCESS

Better tracking, clearer reporting and more informed decisions.

We combine technical implementation, data analysis and performance insight to help businesses understand and improve results.

01

Collect

Gather data from websites, campaigns, search platforms and business systems.

02

Measure

Set up tracking, events and goals to ensure every important interaction is recorded accurately.

03

Analyse

Review performance data to identify trends, opportunities and areas for improvement.

04

Report

Create dashboards and reports that make complex data easier to understand.

05

Improve

Use insight and evidence to guide ongoing optimisation and strategic decisions.

Analytics team

Specialists across analytics, SEO and digital performance.

A combination of technical expertise, marketing knowledge and commercial insight, helping businesses turn data into meaningful growth opportunities.

David Warley

Team Leader and Growth Strategist

David Warley

Team Leader and Growth Strategist

Dave leads the Digital Marketing team, creating commercially focused growth strategies built on detailed data analysis, insight and performance measurement. From SEO roadmaps and PPC campaign planning to budget forecasting and ongoing optimisation, he transforms complex marketing data into clear strategic direction. With a…

View profile

Matt Chetter

PPC and Paid Social Specialist

Matt Chetter

PPC and Paid Social Specialist

With more than 10 years of digital experience, Matt develops commercially focused digital strategies across Google Ads, PPC, paid and organic social, ecommerce, CRO, email and content. Working directly with clients, he combines campaign management with strategic advice, budget planning and ongoing optimisation to…

View profile

Ash Khagram

Paid Ads, Email and Social Media Specialist

Ash Khagram

Paid Ads, Email and Social Media Specialist

Ash delivers paid advertising, email marketing and social media campaigns across a wide range of client sectors. His technical background and commercial mindset help him develop practical, results-focused marketing strategies that support business growth and customer engagement.

View profile

Isaac Legg

Digital Marketing and Campaign Support Specialist

Isaac Legg

Digital Marketing and Campaign Support Specialist

Isaac supports paid advertising, SEO, email marketing and social media campaigns while completing his Level 4 Marketing Executive qualification. Combining Google-certified marketing expertise with a creative background in content production and AI-assisted marketing, he helps deliver campaigns that engage audiences and support client growth.

View profile

Mark Tubbs

SEO, Content and PPC Strategist

Mark Tubbs

SEO, Content and PPC Strategist

Mark combines more than 25 years of copywriting, SEO and project management experience to create data-driven digital marketing campaigns. Google-certified in Ads and Analytics, he specialises in content strategy, search performance and paid advertising that supports long-term business growth.

View profile

FAQs

Questions about Data Analysis

Clear answers to common questions about tracking, reporting and improving data accuracy.

What is data analysis?+

Data analysis involves collecting, interpreting and reporting on information from your website, marketing campaigns and digital channels to support better decision-making.

Why is Google Analytics important?+

Google Analytics helps businesses understand website traffic, user behaviour, conversions and marketing performance.

What does Google Tag Manager do?+

Google Tag Manager allows tracking codes, events and measurement tags to be deployed without directly changing website code.

How does Looker Studio help reporting?+

Looker Studio combines data from multiple sources into visual dashboards, making performance easier to understand and share.

What is Google Search Console used for?+

Google Search Console provides insight into organic search performance, indexing, visibility and technical SEO issues.

Can you create custom dashboards?+

Yes. We build bespoke reporting dashboards that combine marketing, website and business data into a single view.