Dancing Badger Dancing Badger

Explore

News

A structured route into Dancing Badger's strategy, web, design and analytics ecosystem.

View overview

PPC & Paid Media Services

PPC management services for immediate visibility and measurable growth.

We plan, launch and manage PPC campaigns that put your brand in front of the right audience at the right time, turning clicks into customers with data-led optimisation.

PAID MEDIA FOR FASTER RESULTS

PPC is about precision, speed and performance.

Paid media gives your business instant visibility, but success comes from strategy, targeting and continuous optimisation. We build campaigns designed to maximise return, reduce wasted spend and generate consistent, measurable results.

01

Audience Targeting

Define and segment your ideal audience based on behaviour, location and intent. We ensure your ads reach people most likely to convert.

02

Keyword Strategy

Identify high-intent search terms that align with your products and services, ensuring your ads appear at the right moment.

03

Ad Creation

Compelliing copy and creative designed to capture attention and drive clicks in competitive environments.

04

Campaign Setup

Structured campaigns built for scale, covering search, display and paid social platforms with clear objectives.

05

Conversion Tracking

Accurate tracking setup to measure leads, sales and key actions, ensuring every decision is backed by data.

06

Performance Optimisation

Ongoing bid adjustments, testing and refinement to improve results and maximise return on ad spend.

Tools of the trade

Tools and platforms we work with.

A modern paid media stack across Google Ads, Microsoft Ads and paid social platforms, designed to deliver performance and scale. Hover to pause and explore each platform.

Example case studies

Selected PPC work.

Campaigns designed to drive traffic, increase conversions and deliver measurable return on investment.

B2C +123% growth in unbranded keyword visibility

Mackintosh

B2C +23% revenue growth

LOVE BRAND & Co.

B2B +19% YOY Sales Growth

AWB

B2C +36.6% YOY Ranking Uplift

WBW – South West Solicitors and Financial Planners

B2C Ad Conversions +364% YOY

Brights of Nettlebed

B2C +158.97% YOY Ad Conversion Growth

Ashes Transport

Our process

Better targeting, stronger campaigns and improved ROI.

We combine audience insight, campaign structure and ongoing optimisation to ensure your ads perform consistently and deliver measurable returns.

01

Discover

Review your current campaigns, performance data and market opportunities.

02

Target

Define audience segments, keyword focus and platform strategy aligned with your goals.

03

Create

Develop ad copy, visuals and campaign structures designed to convert.

04

Optimise

Refine bids, targeting and creatives based on real-time performance data.

05

Measure

Track conversions, ROI and campaign performance, then scale what works.

PPC team

Specialists across PPC, creative and data.

A combination of paid media expertise, creative thinking and performance insight, working together to maximise your return on advertising spend.

David Warley

Team Leader and Growth Strategist

David Warley

Team Leader and Growth Strategist

Dave leads the Digital Marketing team, creating commercially focused growth strategies built on detailed data analysis, insight and performance measurement. From SEO roadmaps and PPC campaign planning to budget forecasting and ongoing optimisation, he transforms complex marketing data into clear strategic direction. With a…

View profile

Matt Chetter

PPC and Paid Social Specialist

Matt Chetter

PPC and Paid Social Specialist

With more than 10 years of digital experience, Matt develops commercially focused digital strategies across Google Ads, PPC, paid and organic social, ecommerce, CRO, email and content. Working directly with clients, he combines campaign management with strategic advice, budget planning and ongoing optimisation to…

View profile

Ash Khagram

Paid Ads, Email and Social Media Specialist

Ash Khagram

Paid Ads, Email and Social Media Specialist

Ash delivers paid advertising, email marketing and social media campaigns across a wide range of client sectors. His technical background and commercial mindset help him develop practical, results-focused marketing strategies that support business growth and customer engagement.

View profile

Isaac Legg

Digital Marketing and Campaign Support Specialist

Isaac Legg

Digital Marketing and Campaign Support Specialist

Isaac supports paid advertising, SEO, email marketing and social media campaigns while completing his Level 4 Marketing Executive qualification. Combining Google-certified marketing expertise with a creative background in content production and AI-assisted marketing, he helps deliver campaigns that engage audiences and support client growth.

View profile

Mark Tubbs

SEO, Content and PPC Strategist

Mark Tubbs

SEO, Content and PPC Strategist

Mark combines more than 25 years of copywriting, SEO and project management experience to create data-driven digital marketing campaigns. Google-certified in Ads and Analytics, he specialises in content strategy, search performance and paid advertising that supports long-term business growth.

View profile

FAQs

Questions about PPC advertising

Clear answers to common questions about campaigns, targeting and performance.

What is PPC advertising?+

PPC is a paid advertising model where you pay for clicks on your ads, allowing you to reach potential customers instantly.

How quickly can PPC deliver results?+

Campaigns can start generating traffic and leads as soon as they go live, with performance improving through ongoing optimisation.

Which platforms do you manage?+

We manage campaigns across Google Ads, Microsoft Ads and paid social platforms depending on your audience and objectives.

How do you measure success?+

We track conversions, cost per lead, ROI and other key metrics to ensure campaigns deliver measurable results.

Can you improve existing campaigns?+

Yes. We can audit, refine and scale existing campaigns to reduce wasted spend and improve performance.