Matt Chetter

With more than 10 years of digital experience, Matt brings together digital marketing strategy, ecommerce, web development and commercial thinking to help businesses achieve measurable growth. His background spans award-winning agency, in-house and NHS digital roles, giving him experience across a diverse range of sectors and organisations.
At Dancing Badger, Matt works closely with clients as a strategic digital partner, developing campaigns, reviewing marketing investment, identifying commercial opportunities and managing projects from initial strategy through to implementation and ongoing optimisation. His expertise covers Google Ads and PPC, paid and organic social media, ecommerce strategy, CRO, email marketing, content strategy and emerging technologies.
Alongside his marketing role, Matt has developed a particular specialism in Shopify design and development, combining technical ecommerce knowledge with an understanding of customer behaviour, conversion and commercial performance. He is also passionate about AI and emerging digital technologies, regularly identifying and introducing new tools that improve how both Dancing Badger and its clients work.