Dancing Badger Automattic partner: bringing our clients closer to the heart of WordPress

We’re pleased to announce that Dancing Badger is now an official Automattic partner and recommended WordPress agency .

It’s an important milestone for our team, but more importantly, it strengthens what we can offer businesses that rely on WordPress and WooCommerce as a critical part of their digital growth.

Automattic sits at the heart of the WordPress ecosystem, with products and platforms including WordPress.com and WooCommerce. Our partnership brings Dancing Badger closer to the people shaping and developing the technology behind many of the websites and ecommerce platforms we build every day.

For our clients, that means working with a WordPress development agency combining more than a decade of website and digital marketing experience with an even closer connection to the wider WordPress ecosystem.

More than a technology partnership

At Dancing Badger, we have never viewed a website as an isolated piece of technology.

A high-performing website needs to support the wider commercial objectives of the business behind it. It needs to attract the right audience, communicate the right message, convert visitors effectively and provide a platform that can evolve as the organisation grows.

That thinking sits at the heart of how we work.

Today, our team brings together three connected disciplines — Digital Marketing, Web, and Design & Branding — because sustainable online growth rarely comes from one discipline working in isolation.

Our relationship with Automattic therefore isn’t simply about building more WordPress websites. It is about continuing to develop the technical knowledge, strategic thinking and platform expertise that allows us to create better digital foundations for our clients.

More than a decade of WordPress development expertise

Dancing Badger was founded in Exeter in 2014 with a straightforward belief: digital marketing and website development should be measurable, transparent and focused on genuine business outcomes.

As the agency evolved, so did our technical specialisms.

In 2019, we refocused our development offering around WordPress website design and development , building deeper expertise around the platforms increasingly relied upon by our clients.

Since then, WordPress has become central to much of our web development work, from ambitious corporate websites to complex WooCommerce ecommerce stores , integrations and ongoing optimisation projects.

Becoming an Automattic partner in 2026 represents the next stage of that journey and recognises the experience our development team has built within the WordPress ecosystem.

What does the Automattic partnership mean for our clients?

Ultimately, partnerships only matter if they create value for the businesses we work with.

For Dancing Badger clients, our relationship with Automattic strengthens the WordPress and WooCommerce expertise behind the websites and ecommerce platforms we design, develop and support.

That includes creating websites that can scale alongside the businesses behind them, making informed decisions about the WordPress ecosystem and maintaining a close understanding of how the platform continues to evolve.

It also supports something we have always considered fundamental to good agency work: recommending the right solution for the client, rather than simply the most convenient solution for the agency.

Our approach is based around understanding a client’s commercial objectives first and then using technology, marketing and design to help achieve them. Transparency and measurable outcomes remain central to every recommendation we make.

Recognition of the team behind the work

The partnership is also an important endorsement of the people behind Dancing Badger.

Automattic also highlighted the combination of technical capability and understanding of clients’ commercial goals within the Dancing Badger team — something that closely reflects the way we have deliberately developed the agency over the past decade.

Dancing Badger Managing Director Dave Warley said the partnership forms part of a wider period of evolution for the agency:

“We’ve evolved significantly as an agency over the last few years, but our focus remains the same: delivering exceptional websites, digital marketing and WordPress solutions that help businesses achieve measurable growth.”

Built for where our clients are going next

The way businesses use their websites is changing rapidly.

Websites increasingly need to connect with ecommerce platforms, CRM systems, analytics, marketing technology, automation and other third-party integrations , while remaining secure, fast and straightforward for internal teams to manage.

Underpinning that is reliable WordPress hosting , performance and ongoing conversion optimisation .

That is one of the reasons we continue to invest heavily in both our WordPress expertise and the strategic partnerships surrounding it.

Our aim is not simply to keep pace with changes in digital technology. It is to understand which developments genuinely create opportunities for our clients and turn those opportunities into practical improvements.

The Automattic partnership is another step in that direction.

As Dancing Badger continues to grow, we’ll keep combining technical expertise, considered design and data-led digital marketing to help ambitious organisations build stronger online businesses.