Audience & SegmentationCopywritingCROData AnalysisDB AnalyticsDesignDigital AssetsEcommerceGrowth StrategyMulti-Channel SellingPaid SocialPPCSEOSocial MediaWebsite DesignWebsite Maintenance

Synopsis

Dancing Badger partnered with Brights of Nettlebed to increase ecommerce performance through a combination of SEO, PPC, audience segmentation, CRO and data-driven growth strategies. By analysing customer behaviour, campaign performance and search demand, we identified opportunities to improve acquisition quality, increase visibility and drive stronger commercial outcomes. The project delivered a 321% increase in direct traffic, a 53% increase in Paid Search traffic, a 58.9% increase in Paid Search conversions and a 78% increase in Organic Search conversions, helping Brights of Nettlebed strengthen customer acquisition across both paid and organic channels.

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+364%

Year On Year Ad Conversions

Project context

From digital optimisation to stronger ecommerce growth.

Brights of Nettlebed is a luxury home and interiors retailer serving customers looking for high-quality furniture, décor and lifestyle products. The project focused on improving digital acquisition performance while increasing the quality of website traffic and conversion opportunities. Through detailed analysis of search behaviour, audience activity and campaign performance, Dancing Badger identified opportunities to strengthen organic visibility, improve paid media efficiency and optimise customer journeys. By combining SEO, PPC management, CRO recommendations and audience segmentation, we helped Brights of Nettlebed generate stronger engagement, increase conversions and support long-term ecommerce growth.