English Roses

English Roses is one of the UK’s leading suppliers of named roses, anniversary roses and commemorative gifts. The project focused on expanding visibility beyond existing brand demand and increasing performance across high-intent gifting searches. Through detailed analysis of search behaviour, customer journeys and marketing performance, Dancing Badger identified opportunities across anniversary gifting, birthday occasions and rose-related content. By combining SEO, PPC optimisation, audience segmentation, conversion rate improvements and content development, we helped English Roses attract more qualified customers, improve marketing efficiency and deliver significantly stronger commercial returns.