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PortfolioLHP Medical Aesthetics

LHP Medical Aesthetics

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B2CHealth & BeautyOnline Retail

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CopywritingData AnalysisEcommerceSEOWebsite DesignWebsite HostingWebsite Maintenance

Project context

From patient search intent to sustainable organic growth.

LHP Medical Aesthetics provides a wide range of advanced aesthetic treatments, helping clients address concerns including ageing skin, pigmentation, acne, rosacea, facial volume loss and skin rejuvenation.

While the clinic had an excellent treatment offering, website analysis revealed opportunities to better align content with the way prospective patients search for treatments online. Research showed that users frequently begin their journey by searching for a specific condition or concern rather than the treatment itself.

Using detailed analysis of Google Search Console and Google Analytics 4 data, Dancing Badger identified opportunities to improve visibility across treatment-led and condition-led searches. To support this, we created a dedicated Conditions section, linking common concerns directly to the most appropriate treatments while improving user journeys and strengthening topical authority.

Alongside a complete SEO optimisation programme, we developed content clusters focused on key treatment categories, helping LHP Medical Aesthetics build a broader search presence and support long-term organic growth.