LOVE BRAND & Co is a luxury beachwear and resort wear brand with a strong identity, an international customer base and a highly seasonal eCommerce model.
The brand needed a long-term marketing partner that could support sustainable digital growth while working closely with its internal team. The challenge was not simply to manage campaigns, but to provide strategic direction, reliable forecasting and clear commercial insight across multiple channels.
Since 2017, Dancing Badger has supported LOVE BRAND & Co across SEO consultancy, Google Ads, Meta advertising, growth strategy and data analysis. SEO is implemented by the client’s in-house team, with Dancing Badger providing consultancy, oversight and strategic direction. Paid media activity is managed across Google Ads, Instagram and Facebook, with a focus on profitable growth, efficient budget allocation and consistent return on ad spend.
Data sits at the centre of the partnership. Using DB Analytics, GA4 and Similarweb, we help the client understand website performance, customer behaviour, channel contribution, market share and competitor movement. This regular analysis helps identify growth opportunities, spot gaps in the market and support smarter decision-making across retail and marketing planning.
A key part of the work is forecasting. Each year, Dancing Badger produces a paid advertising forecast that helps LOVE BRAND & Co plan budgets, set expectations and understand the likely commercial contribution of paid media. As the brand has grown, these expectations have increased, with campaigns continuing to deliver above target ROAS year on year.
The relationship has developed into a long-term strategic partnership, with Dancing Badger operating as an extension of the in-house team. Through joined-up marketing, performance insight and commercial planning, the work has supported more than 6,500% sales growth since the start of the partnership.
