From a website redesign to measurable organic conversion growth.
Roberts Electrical needed more than a visual refresh. The new website had to present the business more effectively to prospective customers while creating a stronger technical and content foundation for continued organic search growth.
Rather than treating SEO as a separate exercise after the website had been designed, we incorporated search strategy throughout the redevelopment process. Keyword research helped determine the structure of the site, the purpose of individual pages and the search terms each area of content should support.
We then strengthened the on-page SEO foundations across the website. Content was rewritten and structured around relevant search intent, supported by a clear H1 and heading hierarchy, optimised page titles and metadata, and improved E-E-A-T signals to better communicate the business’s experience, expertise and credibility. Structured schema markup was also implemented to give search engines additional context about the website and its content.
This joined-up approach created a website designed not simply to rank, but to guide relevant organic visitors towards making an enquiry. With design, content and technical SEO working together, Roberts Electrical achieved a 78% increase in organic search conversions, turning stronger search visibility into measurable commercial results.
