Tatiana Tafur needed a brand and digital presence that better reflected the quality, heritage and individuality of the business.
As a luxury interiors brand with a rich product catalogue and strong editorial appeal, the existing identity needed to evolve into something more distinctive and commercially useful. The challenge was to create a visual system that felt elegant and established, while also giving the brand a clearer sense of origin and personality.
The branding work began with Tatiana’s Peruvian heritage. We developed a new logo and logo stamp featuring a vicuña integrated into a foliage shield. The foliage softened the mark, while the shield gave it structure and a defined sense of heritage. The result was a brand identity that felt refined, characterful and appropriate for the luxury interiors audience.
Once the identity was complete, we extended it across the wider business materials. Stationery, sample cover sheets and sample folders were created to make sure every client-facing detail felt consistent, from first enquiry through to product sampling.
The final stage was the website. We designed and built a new digital platform that could present the full Tatiana Tafur catalogue clearly, while also supporting the brand’s editorial presence through a dedicated Journal. This gave the business a stronger way to showcase products, press coverage, magazine features and brand stories in one place.
To support the launch, we also carried out a social media takeover, introducing the new identity and website to the brand’s audience.
The project delivered both brand and commercial impact. The new website received strong positive feedback on launch and helped drive a 46% increase in sample requests, showing that the refreshed identity, improved product journey and broader digital reach were helping more potential customers engage with the brand.
