With more than 20 years of experience in sales, marketing, account management and business operations within the web and digital sector, Mark combines commercial insight, strategic thinking and strong client relationships to help businesses achieve their objectives. Throughout his career, he has worked closely with organisations of all sizes, developing a deep understanding of the challenges businesses face and the opportunities that effective marketing, design and digital solutions can unlock.
As Director of Dancing Badger, Mark leads the Sales & Account Management team while overseeing the day-to-day operations of the agency. Responsible for business operations, workflow management, HR, payroll and financial administration, he plays a central role in ensuring the business runs efficiently and that projects, people and processes remain aligned. As the agency's "man in the know", Mark keeps all the moving parts working together, balancing client priorities with operational requirements to ensure the highest standards of service and delivery.
Working closely with clients, Mark acts as a trusted advisor and strategic partner, taking time to understand business objectives, challenges and long-term ambitions. His extensive experience across sales, marketing and business management enables him to provide measured, commercially focused advice that helps shape project direction and identify opportunities for growth. Whether contributing to marketing strategy, refining project scope or helping clients navigate business decisions, his insight is grounded in decades of practical experience and a deep understanding of the digital landscape.
As the link between client vision and project delivery, Mark works closely with teams across the agency to ensure the right expertise is brought together for every project. His collaborative approach, commercial awareness and commitment to client success have helped build long-term partnerships and deliver successful outcomes for businesses across a wide range of sectors.
