With 27 years of experience in design, marketing and digital technology, Dave combines creative thinking, commercial strategy and technical expertise to help businesses grow. After gaining a degree in Graphic Design and Illustration, he built his career across branding, web design, digital marketing and business leadership, developing a broad understanding of how design, technology and marketing work together to deliver measurable business results.
As Director of Dancing Badger, Dave leads both the Digital Marketing and Design teams while playing a key role in the strategic direction of the agency. His responsibilities span business planning, growth strategy, operational systems and technology adoption, ensuring the agency continues to evolve and deliver value for clients. As an early adopter of new technologies, he regularly assesses emerging tools and platforms that improve efficiency, enhance client outcomes and support long-term business growth.
Working closely with clients as a strategic partner, Dave develops commercially focused growth strategies built on detailed data analysis and insight. His expertise includes SEO strategy and roadmap development, PPC campaign planning, budget forecasting and performance optimisation, helping businesses maximise return on investment while identifying new commercial opportunities. His analytical approach transforms complex data into clear strategic direction, ensuring marketing activity remains aligned with wider business objectives.
Alongside his strategic and marketing responsibilities, Dave remains actively involved in the creative side of the business, leading brand development, design concepts and creative strategy across a wide range of projects. Having designed and overseen the development of more than 500 websites, including complex bespoke and ecommerce platforms, he brings extensive experience in user experience (UX), user interface (UI) design, conversion rate optimisation (CRO) and customer journey planning. By combining creativity, data-driven decision-making and commercial insight, Dave helps businesses create stronger brands, generate sustainable growth and achieve lasting success.
