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Paid Social Advertising

Paid social advertising to build awareness and drive conversions.

We plan, create and manage paid social campaigns that connect your brand with the right audience, turning engagement into leads, sales and measurable growth.

SMARTER PAID SOCIAL

Social advertising is about relevance, creativity and timing.

Paid social media advertising allows your business to reach audiences where they spend their time, but success depends on targeting, creative and optimisation. We build campaigns that capture attention, drive engagement and deliver measurable results.

01

Audience Targeting

Define and segment audiences based on demographics, interests and behaviour so your ads reach the right people.

02

Platform Strategy

Select the right platforms, from Facebook and Instagram to LinkedIn, based on your audience and campaign goals.

03

Ad Creative

Scroll-stopping visuals and compelling messaging designed to capture attention and encourage action.

04

Campaign Setup

Structured campaigns built for awareness, engagement and conversion across paid social channels.

05

Conversion Tracking

Tracking setup to measure enquiries, sales and key actions so performance is always clear.

06

Performance Optimisation

Continuous testing, budget adjustments and refinements to maximise results and return on spend.

Tools of the trade

Platforms that power performance.

A modern paid social stack across Meta, LinkedIn and other platforms, designed to deliver reach, engagement and measurable performance. Hover to pause and explore each platform.

Example case studies

Selected paid social work.

Campaigns designed to increase visibility, drive engagement and deliver measurable results across social platforms.

B2C +123% growth in unbranded keyword visibility

Mackintosh

B2C +23% revenue growth

LOVE BRAND & Co.

B2B +19% YOY Sales Growth

AWB

B2C Ad Conversions +364% YOY

Brights of Nettlebed

B2C +312% ROI Increase YOY

English Roses

B2C +78.5% Growth in Direct Website Traffic YOY

Ocean Orthodontics

Our process

Better targeting, stronger engagement and measurable results.

We combine audience insight, creative execution and ongoing optimisation to ensure your paid social campaigns perform consistently.

01

Discover

Understand your audience, goals and current performance across social platforms.

02

Target

Define audience segments, platform selection and campaign objectives.

03

Create

Develop visuals and messaging designed to stand out and encourage engagement.

04

Optimise

Adjust targeting, creatives and budgets based on performance data.

05

Measure

Track engagement, conversions and ROI, then refine campaigns to improve results.

Paid social team

Specialists across paid social, creative and performance.

A combination of platform expertise, design and data insight, working together to deliver campaigns that connect with your audience and drive results.

David Warley

Team Leader and Growth Strategist

David Warley

Team Leader and Growth Strategist

Dave leads the Digital Marketing team, creating commercially focused growth strategies built on detailed data analysis, insight and performance measurement. From SEO roadmaps and PPC campaign planning to budget forecasting and ongoing optimisation, he transforms complex marketing data into clear strategic direction. With a…

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Matt Chetter

PPC and Paid Social Specialist

Matt Chetter

PPC and Paid Social Specialist

With more than 10 years of digital experience, Matt develops commercially focused digital strategies across Google Ads, PPC, paid and organic social, ecommerce, CRO, email and content. Working directly with clients, he combines campaign management with strategic advice, budget planning and ongoing optimisation to…

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Ash Khagram

Paid Ads, Email and Social Media Specialist

Ash Khagram

Paid Ads, Email and Social Media Specialist

Ash delivers paid advertising, email marketing and social media campaigns across a wide range of client sectors. His technical background and commercial mindset help him develop practical, results-focused marketing strategies that support business growth and customer engagement.

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Isaac Legg

Digital Marketing and Campaign Support Specialist

Isaac Legg

Digital Marketing and Campaign Support Specialist

Isaac supports paid advertising, SEO, email marketing and social media campaigns while completing his Level 4 Marketing Executive qualification. Combining Google-certified marketing expertise with a creative background in content production and AI-assisted marketing, he helps deliver campaigns that engage audiences and support client growth.

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What is paid social advertising?+

Paid social advertising uses sponsored posts and ads on platforms like Facebook, Instagram and LinkedIn to reach targeted audiences.

Which platforms do you advertise on?+

We manage campaigns across Meta platforms, LinkedIn and other social channels depending on your audience and goals.

How quickly will I see results?+

Paid social campaigns can start generating engagement and traffic immediately, improving as campaigns are optimised.

Can you target specific audiences?+

Yes. We use detailed targeting options including demographics, interests and behaviours to reach the right people.

How do you measure success?+

We track engagement, clicks, conversions and ROI to ensure campaigns deliver measurable performance.